A lot of my copywriting is based around websites, so includes:

• updating existing website copy
• re-vamping existing website copy
• writing new website copy.

Website writing is very particular – putting across key messages whilst assuming your reader is only scanning the text for key words of interest.

Where possible I use plain English (not smothering the main message with flowery language, complicated or unusual words*).  For years I’ve been using and researching writing methods such as ‘usable writing’ and now International English.

For good, clear, concise writing that your customers will understand, you’re in the right place.

* I love flowery language, complicated and unusual words. Every good writer needs to fight with themselves at times.