You might want to email your customer/client base in order to:

  • launch a new product
  • promote a sale/event
  • inform about a change/update
  • send a seasonal greeting
  • change your branding
  • remind them you exist in a thousand other ways.

Larger events may need a more hand-holding approach such as:

Email 1: X will happen on 25 July 2007 – get ready!*
Email 2: X is happening right now! Don't miss out!
Email 3: X was a phenomenal success! Didn't make it? Don't worry…

I can make sure your message is clear and that the Call To Action (CTA) actually inspires action.

Emails and calls to action
*This is my birthday, incidentally.